The White Dress is owned by husband and wife team Matthew and Amanda Schmalz. Born and raised in the Pacific Northwest the couple moved to California for 10 years so Amanda could study Product Development at The Fashion Institute of Design and Merchandising and pursue her passion in the bridal industry. Upon graduation Amanda worked styling on the Dr. Phil Show before she started her career in bridal. Her career in bridal started with smaller boutiques before landing a job as Regional Store Manager for a national bridal company located in Beverly Hills. Throughout her 6 years with this company she opened and managed four locations throughout the United States. During this time her passion for beautiful dresses, assisting brides in choosing the perfect dress, and training new staff to provide excellent customer service was what drove her to succeed in this fun and exciting industry. In July of 2014 Matthew and Amanda decided it was time to leave California and move back to the Pacific Northwest to be near family. Taking Amanda’s attention to detail, passion for the latest in bridal fashion and high standards of providing brides with a once in a lifetime gown shopping experience, they decided to open The White Dress in downtown Portland, Oregon. Matthew and Amanda have worked hard to create a unique environment to ensure that every bride feels exceptional when they are shopping for their special day. They provide comfortable private bridal suites, a welcoming and knowledgeable staff, and a showroom featuring closets full of beautiful gowns. It is what every bride dreams of when shopping for their gown!