2017 has come and gone and it’s hard not to reminisce of all the great things that happened last year. We are extremely lucky to be in the business of love and to be able to serve our community while making dress dreams come true!

Here are some of our favorite moments to highlight 2017:



Our Anniversary Party.

The White Dress celebrated our second year in business with our Anniversary Party! Our store was packed with future brides excited to meet with vendors and watch our runway show at The Elysian Ballroom. It is one of our favorite events of the year that you don’t want to miss, RSVP here for our 2018 show.

New Designer Alert!

We loved our time at the Chicago Bridal Market finding new stock pieces for our brides. This market was extra special because we added Chic Nostalgia to our list of wonderful designers we carry in our boutique! Chic Nostalgia is known for light and airy designs with bohemian esthetic, perfect for those wanting an elegant gown with a unique twist.

Oregon Bride Awards.

This year we won “Best Bridal Shop Portland” at the Oregon Bride Awards. We are so honored to have received so much support from our community and our vendor friends that nominated us for this award.

Engagements / Marriage

2017 was a FANTASTIC year for our small staff, 3 engagements and 1 marriage means wedding planning and having our own “Say Yes to the Dress” moments.

Wine Tasting Trips.

We work hard, we also play hard. Wine tasting with our staff is one of our favorite ways to relax and have fun together.

Kansas City Trip.

One of our favorite designers, Martine from Martina Liana & Stella York flew us out for an exclusive trip to tour the design house! We learned about upcoming trends, previewed the 2018 gowns, and learned new ways to better serve our brides.

Photo shoot for Austie Eckley’s Look book.

Our crazy talented designer & makeup artist, Austie Eckley planned a photo shoot for her look book that we were lucky to be a part of. Austie hand-makes all of her veils and accessories which gives the bride a one-of-a-kind piece to complete her bridal vision. Not to mention she is AMAZING at hair and make-up, this shoot was a dream!
See more of Austie Eckley’s work here.

Our Holiday Party!

End of the year means a big celebration! Our owners generously host a beautiful holiday party for the staff. This year was Morton’s Steak House, we ate, drank, exchanged gifts (did I mention we work hard and play hard?). It was a fun time reflecting on the year and celebrating our accomplishments of 2017.